Pay fairly, publish it
Every price we pay farmers is on our website, lot by lot.
Ten years of good cups
Roastelle started with a secondhand roaster in a garage and a stall at the Saturday market. We're still small, on purpose.
Our story
Coffee is a farm product, first.
We wanted to roast coffee that tastes like where it comes from, and to run cafés where the person making it knows the person growing it.
Today we roast about 38 tonnes a year for three cafés, 6,000 subscribers and a handful of restaurants we love. Every coffee is bought directly, roasted in small batches and served by people who can tell you the name of the farm.
14
Partner farms
3
Cafés
38t
Roasted a year
What we believe
Four house rules
Roast to taste
We cup every batch the day it's roasted and bin the ones that miss.
Hospitality first
Nobody leaves without being asked how they take it.
Waste less
Compostable bags, grounds to the allotment, milk from glass bottles.
Timeline
From garage to Tannery Yard
- 2016
A roaster in a garage
Two friends, a 1 kg roaster and a stall at the Saturday market.
- 2018
Canal Street opens
Nine tables, one long bar and our first direct-trade lot from Guji.
- 2021
The roastery moves
A 15 kg drum in Tannery Yard, with a tasting bar next to it.
- 2023
Buns & brunch
We hire our first bakers and the cardamom bun takes over.
- 2026
The cart hits the road
Our solar-charged espresso cart pours its 100,000th cup.
The team
The people behind the bar
Ava Lindqvist
Co-founder & roaster
Samuel Okafor
Co-founder & green buyer
Ines Karlsson
Head baker
Ravi Mehta
Head barista
Napkin notes
What people tell us
“The cardamom latte ruined every other latte for me. I now plan my walk to work around the Canal Street café.”
Priya AnandRegular since 2019
“Came for the flat white, stayed for the bun, left with a bag of Kolla Ridge. The staff actually explained how to brew it.”
Marco DelliWeekend regular
“Our subscription arrives every other Monday, four days off the roaster. The house blend is the only one my espresso machine likes.”
Hannah VossSubscriber, 2 years
Come and say hello.
Tastings every Saturday at 10:00 at the Roastery Bar. Free, first come, first sipped.
